Since its early days, Dapper Music has established itself as a powerhouse in the Nigerian music industry. But our journey began not with crafting albums, but with delivering them. Dvpper Digital, our distribution arm, has been instrumental in getting the music of talented Nigerian artists onto the platforms where it matters most, straight to the ears of discerning listeners.
The success of Dvpper Digital can be attributed to the visionary leadership of Senior Vice President Ademola Alugo and the undeniable expertise of our dedicated team. Ademola’s strategic guidance has been paramount in building a group of skilled professionals who can navigate the ever-changing landscape of music distribution and effectively serve our diverse roster of clients.
The results speak for themselves. A glance at the performance of our artists across various Digital Streaming Platforms (DSPs) paints a clear picture of Dvpper Digital’s growing influence. 2023 saw Seyi Vibez, Shallipopi, and Balloranking all achieve the coveted #1 spot on the Apple Music Nigeria Top Albums Chart. Apple Music’s Top 100 Songs wrap-up saw Dvpper Digital claim 10% of the releases on that list with Omah Lay’s “Soso” at #1 as the most streamed record. Our partnership with Omah Lay also saw him hit 1 billion Spotify streams, reaching the milestone in October 2023. Ademola is also credited with spotting fast-rising street-hop star Rybeena whose viral hit “Id.me” peaked at #7 on the Apple Music Nigeria Top Songs Chart.
Fast forward to Q1 of 2024, and two of our artists hold the top positions in the recent Turntable Charts report on the Most Streamed Artists in Nigeria. Seyi Vibez also became the Most Streamed African artist on Audiomack this year. What’s more, Boomplay’s recognition of Dvpper Digital as a top distribution company in 2023 serves as a testament to our unwavering commitment to the success of our artists.
Ademola’s vision goes beyond building a team; it fosters an environment of collaboration. The close relationship between him and Dapper Music CEO Damilola Akinwunmi allows ideas to flourish. Detailed planning and strategic execution are the cornerstones of this partnership, ensuring every move Dvpper Digital makes is calculated to maximize the impact of our artists’ work.
Through Ademola’s leadership, Dvpper Digital has become one of the top choices for artists, offering them the tools and expertise needed to compete and thrive in today’s fiercely competitive music industry. The efforts of Ademola and the rest of the team certifies that we are not just distributors for artists; we are partners in their journey to musical stardom.
